The question lingering is what is IP geolocation?
Well, with the current trends, each device has a unique IP address. The IP address has two uses. First, it helps the host network to identify the individual device or user.
The second important use of IP address is for business through geolocation. LocationSmart, an enterprise conversant with device location awareness, expounds more on IP geolocation.
And why it’s a must-have for every business. Further, they give insight into the universal need of IP geolocation in the day to day running of the business. They include;
LocationSmart explains how IP geolocation data offers businesses the ability to carefully and accurately determine the geographic boundary and location of the user.
It is especially useful to a heavily regulated market, for example, Mobile lottery, and online gaming operations. They are also not allowed in some areas.
Before a player places a bet or accepts financial payout, identification of location is helpful. The smooth and efficient way to get the location is through, IP geolocation.
Such data helps the established business to comply with and set regulation by the local or state entities.
IP geolocation helps in the prevention of online fraud. Business needs to collect the IP location for each user. And use IP intelligence to determine if the user’s account is logged in from an unknown device or location.
When there are unusual activities, the business system to use additional protocols to authenticate the user, for example, there may be a request of a call to the customer care.
With such a system, there is customer protection. A happy customer leads to an excellent and lasting relationship.
IP geolocation obtains real-time data about your customer’s physical location. Mobile apps or any connection to business service helps in collection of data. With such ease, the business can communicate details about the availability of their products or services offered in the area. Read more: LocationSmart | Wikipedia and LocationSmart | Crunchbase
Point to note is the effectiveness of communication relies on customization of the message, for example, information on special discount or event.
Protection from Hackers
IP geolocation does boost network security. As a business, there is a track of devices connected to your network and their location. With any malicious activities or attempt of hacking, the information helps in an alert. With real-time information, such actions are dealt with immediately.
Brand image and Copyright
Digital content is a brand image of a company and also means of earning. Someone may decide to copy the content and distribute it freely. It will be impossible for your business to earn revenue.
Secondly, how and where the content is may directly relay back to your company. A compelling brand image is critical for company success.
With IP geolocation, you can determine when and where your valuable digital content will be accessed. The data help you to identify if your content is falling into the wrong hands and take necessary measures.
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