When most people think of sustainability, the last thing that comes to mind is fashion. The real real is changing that sentiment, one luxury item at a time. With the global fashion and apparel industry valued at $3 trillion dollars and 80% of its employees being women, there’s no disputing its social and economic impacts. With retailers vying for our attention and dollars every chance they get, The Real Real is unmistakably revolutionizing the way consumers shop both online and in person. Not only have they set the bar high by providing high quality, well made items at a fraction of the original cost, they are also stepping in as the sustainable best friend we’ve all been waiting for. Statistics show that the fashion industry contributes to 10% of our world’s carbon footprint and that over the past couple decades, there has been a 400% increase in the amount of clothing people buy and discard. Even more, 95% of the clothing in landfills can be reworn, reused or recycled.
According to cnn.com, commitment to a more sustainable shopping experience is something The Real Real CEO Julie Wainwright is passionate about. So passionate in fact, that since its inception in 2011, the online retailer has partnered with designers like Stella McCartney and foundations like The Ellen MacArthur Foundation and World Resources Institute to encourage and remind shoppers everywhere to reduce their carbon footprint by shopping secondhand. The Real Real has the numbers to prove it. Since January 2012, 1.39 billion glasses of water have been saved by consignors who believe in the “Make Well. Buy Well. Resell.” model. With $173 million in growth funding and three retail stores under its belt, the real real has proved that marrying sustainability and luxury fashion is a feat worthwhile. The Real Real is the retailer who says you can have your cake and eat it too and still feel good about it at the end. To see more about The Real Real you can visit linkedin.com.