The RBS 60-Years of Digital Business by Duda Melzer

RBS group is an investment company in the digital sector. Fundamentally, it is a family business which has been headed by three generation. The founder Mauricio Sirotsky Sobrinho handed over leadership to Nelson Sirotsky. Through the succession plan coupled up with skills and knowledge in business operations, Duda Melzer took over from his uncle.

The company has a close focus in the area of online media – communication, digital devices and education sector. RBS manages 18 Globo network linked television stations, two local TV stations, and 24 radio stations. In addition to these, the firm also runs some online platforms, newspapers and some forms of entertainment. Over the years the company has been doing marketing, advertising, application development, sales, and entertainment.

Under Duda Melzer, RBS has launched a tablet of the model Galaxy Tab E in collaboration with big stakes; Samsung and named it ZH Tablet. The Zero Hour tablet uses a homepage browser controller by the newspaper Zero Hour for online readers. RBS recently diversified its portfolio in the Wine Industry by buying a minority stake in a company that deals with e-commerce of wine.

About Duda Melzer

He began in the North America at the Delphi Corporation as a financial analyst. Duda has also worked for the BoxTop Media and Family Communications Network before moving on to become the President and Chairman of RBS Group. He is the founder of the e.Bricks Digital Company and an active partner at the e.Bricks Ventures.

He attaches his success to the opinion and support of his acquaintance, business expert, and Harvard lecturer and professor, John Davis. His rules of operation have impacted positively in the digital company. Duda Melzer’s leadership at the RBS is within the states Santa Catarina, and the Rio Grande do Sul where the company has offices. Finally, he has a Business Administration degree from the Pontifical Catholic University and an MBA from the Harvard University.

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