Steve Lesnard shares his fundamentals to excel in sports marketing

Steve Lesnard is a professional when it comes to marketing and selling products to consumers. He also knows how to run campaigns and raise brands image.

Lesnard is passionate about sports as he participated and ran sporting events at school. The marketer earned MBA in entrepreneurship from Babson College. After college, Steve Lesnard worked in the sports industry, fulfilling one of his lifelong dreams of running product lines, signing athletes, and making plans.

The businessman credits that he learned a lot from developing products for athletes and learning how to sell them to consumers. Some of his notable experience includes doing work for the Winter Olympics. Steve Lesnard does face the reality that technology has helped him a lot throughout his career, not just in organizing information but also to gaining insight to improve sales and market effectively. In Lesnards view, consumers who want products in the sports industry can be impatient and have high standards.

That is exactly why marketing can be so crucial for a product, and in the bigger picture, the brand to be successful. He also believes that brands will have to learn how to adapt to stay in the competition and thrive. Steve Lesnard believes that the fundamentals are in listening to the consumers and fixing issues.

The marketer views videos as an excellent method for telling a brands story and an effective way to show their products to people. According to him, well-run campaigns and being able to adapt are the keys to being successful in sports marketing.

For details: www.crunchbase.com/person/steve-lesnard