The internet is a great place to start a business. Unfortunately, most of these business end just as soon as they begin. Thankfully, Doe Deere has been able to find much success with her internet based company. In the article Lime Crime Creator Doe Deere Reveals the Secret behind Female Entrepreneurship, published on https://galoremag.com/, the female entrepreneur give readers a glance into her world.
Doe Deere’s make up journey began when she was only nine years old. The article revealed that while she was at a friend’s sleepover, young Doe and a group of her friends used make up to decorate her face for a “conjuring ritual”. Doe admitted that the makeup made her night more memorable.
The journey from her first encounter with makeup at her friend’s house to creating a brand of make-up of her own could be seen as an inspiration to some. Doe did not always have the dream to start her own make-up line. She utilized the internet to try to make money like many others. Her creation of an EBay store is where she got the Lime Crime name from. It was nothing spectacular to her. When she was prompted to name her store that was the name she gave it. She was happy with the name because it was available and it contained her favorite color. Today the name Lime Crime has took a meaning of rule breaking when it comes to make up.
Doe revealed in the article that she would have probably chosen a different name if she knew that her make-up brand would become so popular. She also revealed that though Lime Crime is an unusual name, it is Google-able.
The entrepreneur revealed that being an internet based company has its ups and downs. One of the main advantages of being an internet company is the ability to receive feedback from customers. Doe feels that it is important to be and stay connected to customers via social media. With the help of social media, customers and fans can expose if they love or hate a certain product. Though the internet allows Lime Crime to be connected to customers, Doe makes known that it can also cause damage. Rumors about Lime Crime and Doe are nothing new. In addition to rumors, misinformation can also spread quickly and possibly damage the reputation of the brand and its owner. Doe revealed in the article that the way she handles rumors and “haters” is by simply ignoring them. She also stated that there are some people that have legitimate concerns and for those individuals a customer care line is available to call.
If you are a follower of Doe Deere or Lime Crime, you will notice that fans are called unicorns. Doe Deere calls these individuals unicorns because they are bold and unique individuals.
At the end of the article Doe stated that she hopes she is able to inspire people that same way that others have inspired her.