Large and small businesses alike in Brazil have taken advantage of a variety of advertising methods to help attract new customers and increase their sales. They have used some methods that were popular years ago, and they are employing new methods that are available today thanks to the Internet and social media. Most businesses in Brazil have found that using a mixture of traditional methods and newer methods that take advantage of technology have helped them to reach a wider audience and get more customers.
Using print advertising has always been effective. This can be as simple as a business owner handing a business card to a potential client. Other forms of print advertising include flyers, brochures, posters, and the use of billboards. The reason why print advertising is so effective is because it helps people to get familiar with a particular company and their services. The more a person sees a particular logo or brand, the more comfortable they are with it. They are also going to begin to trust of this brand. When they realize that the brand or company is trustworthy, they will bring their business there again and again.
Using new technology to advertise a business has been effective in Brazil. This is especially the case because more and more individuals, even in rural areas have access to the Internet in their home and on their cellular phone. The vast majority of young people, and many older individuals, use the Internet on a daily basis. Lots of people use social networking sites. When businesses in Brazil advertise online and by means of social media, they are able to reach large groups of people. They are also able to reach people who they never viewed as potential customers. When businesses take advantage of social media advertising and marketing, they also have the ability to communicate and interact with potential customers. Before most people buy a new product nowadays, especially if it is an expensive product, they look on the Internet and social media sites to read what other people have to say.
Print advertising and online marketing are two of the methods that Cláudio Loureiro and his advertising company Heads Propaganda have been using, some of which he outlines on Facebook. They have helped their customers to reach a wide range of individuals and have helped them to begin building brand loyalty. Many individuals have seen the advantages of hiring a marketing company to help them when they start a business or when they want to increase sales.