Clean Up Your Reputation

It seems as though with every advancement, there comes a downside. Cars get people places quicker, but are expensive to operate and can cause some terrible accidents if improperly used. Should they be restricted? Of course not! Safety measures must be developed to ensure operational safety. Measures like seat belts and air bags. When you use a search engine clean-up program like, it’s a little bit like clipping in your seatbelt for the drive. As a corporation, small business, or entrepreneur, the road of internet commerce is going to throw a number of obstacles at you. An event of little consequence could go viral, and prove itself especially detrimental to your business. Following are several tips to help curb losses and weather the storm of internet criticism.

Customer Retention
Vocal critics and competitors may stoop to underhanded tactics against you. The better you are at what you do, the more likely you are to come up against opposition. But responding in kind to underhanded techniques makes you look as though you’re on the same level as your detractors. It’s better to leave their castigations be, and instead focus on clientele. Tell customers that business will continue as usual, and if in any way feasible, offer them some kind of discount, packaged deal, or perk for retaining your services. Such perks make the detractions of haters less impactful, and may make clients forget them entirely.

Find Allies
There are others out there conducting corporations, small businesses or entrepreneurial ventures just like you. Connect with them, learn from them, vent to them, and in them increase your strength. The relationship is mutually beneficial in that both of you help each other out, and so your reputation has the capacity for exponential growth. Additionally, more experienced allies can offer advice and help you answer business questions you didn’t even realize you would need to ask.

The Recap
In today’s digital bipolarity, where reputation can be lost or achieved almost instantaneously, it makes sense to find a good search engine clean-up site like, focus intently on customer retention, make allies with similarly inclined individuals, and ignore negative forces which try to bring you to their level. These steps will certainly help maintain, retain, and expand reputation.

Goettl Air Conditioning’s Ken Goodrich Gives to the Community and Grows the Company

Kenneth Goodrich grew up holding the flashlight for his father, Duncan Goodrich, on service calls for Goettl Air Conditioning. Today, he owns the company, is aggressively growing it in the Las Vegas area, and is generously giving to the community.

Goettl Air Conditioning was founded in 1939, and operates in the Phoenix, Tucson, Las Vegas, and California areas. Ken Goodrich purchased the company in 2013 and now has purchased Moore Air Conditioning, part of a plan to add 100+ jobs in the Las Vegas area over the next 12 months and grow Goettl Air Conditioning by 50% in 2017. The purchase of Moore Air Conditioning adds 300+ years of experience to Goettl.

Goodrich has created an endowment at the College of Southern Nevada in honor of his father, the J. Duncan Goodrich Air Conditioning Technology Program. This program will train technicians, creating a steady supply of job applicants for Goettl to employ as it grows. To give back to the community, Goodrich sponsors the Kenneth D. Goodrich CSN Post-9/11 Veteran HVAC Employment Program, intended to create job opportunities for veterans.

Goodrich also sponsors a tool scholarship, an important component of becoming an HVAC technician. The Post 9/11 Veterans Tools Award’s first recipient is Nick Hughes, a former member of the U.S. Navy and the newest member of the Goettl Air Conditioning family. Nick will receive $1000 of tools to begin his new career. Goodrich sponsors an additional scholarship, the “Son of a Gun” Scholarship, awarded to a student from a multiple generation family in the air conditioning industry, much like Goodrich’s own family.

Goettl Air Conditioning offers the installation of central air units, UV germicidal lights, furnaces, radiant heating systems, heat pumps, ductless mini splits, air cleaners, and more for residential and commercial customers.

Beneful’s Nutritious Varities of Dog Food Products

Beneful is a well known brand of dog food products made by Purina Petcare that offers different varieties of dog food for pets. Beneful offers their products on Wal-Mart such as dry dog food, wet dog food and treats for dogs as well. Among the different types of dry dog food that Beneful offers is one that is called “Beneful Dry Dog Food Originals”. It is an Amazon best seller, made with real beef and is full of antioxidant rich nutrients. Besides being made with beef it is accented with peas, carrots and spinach. A similar product Beneful has to offer that is from the same line as the before mentioned product is made with real chicken rather than beef. This product offers variety in flavor while maintaining nutritious ingredients that are great for dogs. Among those ingredients this one includes are real chicken, tomatoes, avocados and carrots. Beneful also offers a similar product of dry dog food, this one being made with real salmon. It also has many healthy ingredients in it containing real salmon, green beans, carrots and also sweet potatoes. Beneful has many flavors and varieties in it’s dry dog food line of products. As mentioned before they have a wet dog food line of products offered as well. One of the products offered is the “Beneful Wet Dog Food Chopped Blends”. Advertised on Youtube as small in size but big in flavor this particular product has varieties ranging from being made with real beef, tomatoes, carrots and wild rice. Similar wet dog food products from it’s “Chopped Blend” line contain chicken, salmon, lamb and turkey as it’s main ingredients offering variety in flavor. Beneful also produces “Healthy Smile Dental Ridges” which is a dog treat [] that is designed to help reduce plaque and tartar build up while also supporting dog’s teeth and helps promote strong bones as well. These dog treats in particular are made with meaty middles that are accented with parsley making it a tasty treat or snack for any dog while also promoting dental health and strong bones as well. These are a few of the many great products Beneful has to offer.




The Workplace Experience at White Shark Media

The model employee of the 21st century requires a challenging, engaging and facilitative workplace. In a time when most firms move away from goods-oriented setups to service industries, investing in their employees is as important as their service.

Investing in the workplace serves as a motivation for all the staff. In a service sector, your reputation and customer experience inform the public opinion. These two variables can only be influenced by offering a superior service which is in turn supported by a trained and highly skilled human resource.

White Shark Media has evolved into a digital marketing expert firm due to its investment in superior service and training. In a competitive environment, they have edged past their competitors and established dominance thanks to a growing client base. Stationed in Miami, Florida, White Shark Media employs around 200 experts to serve over 600 clients. Today, it generates about $5 million in annual revenues.

The firm has been receiving positive reviews from their clients and even employees. One employee acknowledges the White Shark Media office in New York as an outstanding environment for problem solving and creativity. He also took note of the interactive nature of the people within the organization that facilitates communication.

White Shark Media management has also done exceptionally well over the years. For instance, they restructured organizational operations to address customer complaints. Since then, these complaints have transformed into positive reviews. One of the main shakeups involved incorporating the client in the internal project communication and campaign implementation loop. As such a customer can trace, review, suggest or recommend courses of action.

Another employee spoke of the job application and interviewing process. Amazingly, the application needed just a week to process and the subject invited for an interview.

During the interview, the subject felt at ease and was impressed by the professionalism exhibited by the panel. After a couple of hours, the interviewee already felt part of the company and gained even more interest serving at White Shark Media.

Watch the video below:

White Shark Media is clearly setting the pace for other service-oriented companies. A lot of ground can be covered by only making clients and employees key stakeholders in decision-making and problem-solving.

They have instilled confidence in their customers. Hence a satisfied customer ends up referring more business to the company. Each new client also gets instantly impressed by their workforce.

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Defection And Difficulties Discussed By Yeonmi Park

The hardships and difficulties of life in North Korea were left behind by Yeonmi Park and detailed in her new memoir, Amazon best selling, “In Order To Live: A North Korean Girl’s Journey To Freedom”. Park has refused to forget her past and seeks to explain how her childhood and teenage years in North Korea have affected her life, along with the journey she took to find freedom in South Korea that forms the basis of her book detailing the difficult life she led.
Yeonmi Park is now one of the best known human rights activists in the world after she made appearances at some of the top seminars and forums on the planet, which has led to her providing expert opinion on the refugee crisis and Norrth Korean life for respected news organizations. Now one of the most popular speakers on the planet Yeonmi Park has appeared on TV shows and many different news organizations like New York Times to discuss her life in North Korea and beyond before the public.

One of the main aims of Park has been to keep the plight of those who remain trapped in North Korea in the public eye, which her new book looks set to do in a shocking way. Yeonmi Park uses her memoir to discuss the reasons why she feels she and her family attempted their escape from North Korea after her father was imprisoned by government officials in the Communist country; she goes on to explain the everyday difficulties the people of North Korea face in their daily battle for survival. The journey undertaken by Yeonmi and her family to find freedom brings is as harrowing and brutal as life in North Korea, and has shaped her life as an activist and campaigner for the people of her home nation.


Goettl Air Conditioning Owner Announces Scholarship for Veterans

The issue of how returning veterans should be treated when they return to society after spending time on active duty with the U.S. Military. A growing number of veterans are looking to retrain in different careers, which I feel offers us a great way to give something back to these brave people; PR Newswire recently wrote about a new scholarship created by Goettl Air Conditioning owner Ken Goodrich that provides $1,000 for a graduating veteran to buy tools for their career each school year at the College of Southern Nevada.

Goettl is one of the best known HVAC service providers in Nevada and Arizona as the company was first founded in 1939 and has been in existence ever since. I already knew of the services offered by Goettl Air Conditioning that include both repair and maintenance options, which allows the individual the chance to work within a contract that ensures the HVAC system of any property is maintained to work at its maximum potential.
Goettl Air Conditioning has recently been on a return to success under the leadership of Ken Goodrich who has been working to bring success to this impressive and historic company first established by Gust and Adam Goettl; the company was the premier HVAC company in Nevada and Arizona for a number of years before departing the state. Since being purchased by Ken Goodrich the company has returned to Las Vegas and greater success than ever before.

Goodrich is hoping to continue his scholarship and widespread sponsorship of the HVAC studies at the College of Southern Nevada with a range of scholarships and awards. Ken Goodrich understands the difficulties those entering the HVAC industry often have in getting the latest tools, which are expensive and difficult to buy for those on a limited budget and I believe inspired him to create this impressive scholarship.

The Rebirth of Beneful

To many, dogs are considered to be more than mere pets. They are considered to be part of the family and are usually treated as such. It is therefore normal to find that dog owners feed their dogs with foods that contain similar ingredients to those in human food. Client satisfaction is therefore a daunting task for dog food manufacturers such as Nestle PurinaStore PetCare who are constantly under fire from dog food critics.
Nestle Purina was recently in the spotlight after one of its products, a popular dog food brand called Beneful, received criticism on facebook from dog lovers and pet dog food critics for using certain ingredients considered “unsafe” such as propylene glycol which is often confused with a poisonous substance known as ethylene glycol (used in anti-freeze). Concern was also raised over the use of food dyes which was considered unnecessary as dogs did not care about the color of the food. In 2015, a class action suit was brought against Nestle Purina over Beneful. An interesting fact is that there were no veterinarian reports, test results or any other manner of evidence to show that use of these ingredients had any adverse effects on dogs.

Strangely though, a third of the plaintiffs have withdrawn from the case against Nestle Purina PetCare, perhaps due to lack of evidence affirming that Beneful is unsafe. According to an article posted on Huffpost Impact (, Nestle Purina has expressed no interest in settling the case and has opted instead to reinvent Beneful dry dog foods product line. According to Janet Jackson, Nestle Purina’s vice president of PetCare Nutrition Research and Juli Plassmeyer the Vice President of Marketing, several changes are to be expected in the new Beneful product line. The changes are not related to the class action suit against the company. Changes to be expected include the removal of added sugars, the replacement of propylene glycol with American sourced glycerin and a reduction in the use of food dyes all in the name of appealing to the critics. It is obvious then that customer satisfaction is given priority in Nestle Purina. Follow Beneful on twitter:


Introducing: Just Fab’s Plus Size Clothing Line

JustFab, a popular clothing and accessory website, known for delivering monthly fashionable items to your door, has recently launched a plus size women’s line. This comes as good news for those who have curves. A fashion blogger, The Curvy Fashionista, recently wrote an article about JustFab’s new line and what it has to offer to their customers. She expressed her joy and excitement over this wonderful opportunity for plus size women.

This new thirty five piece collection is said to feature dress, tops and even high slit skirts. The exciting part about this subscription is not only can you receive clothing separates each month, but you can also receive shoes or accessories from this unique company. Each individual piece is made especially for JustFab so you won’t find it in the department stores either. Not to mention, their prices are entirely reasonable, and in most cases, a fraction of the cost in comparison to big name retail stores. JustFab also plans to extend their clothing line for curvy girls in the near future-this is only the beginning.
Read more: JustFab Shoes are Just Fabulous! Get Just Fab shoes Now …

JustFab’s subscriptions are so exciting. Just imagine having clothes delivered to you each month. Only the hottest trends and styles, too! Their introductory rates start at a modest $22.95 per month, with other options as well. Also, in many cases JustFab will give a special rate for your first purchase. Just remember, you don’t have to subscribe. Simply make an account and make purchases on your own whenever you’d like.

The new plus size line on JustFab’s website is a wonderful opportunity for plus size women to subscribe to getting the best fashions that are sure to fit and compliment their curves. With unbeatable prices, quality products and all the current trends, you will create a whole new wardrobe for yourself in no time. You won’t want to miss out on these wonderful fashion statements, so go and visit the JustFab site!

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The Borai Aspire is Heaven on Earth: The Perfect Place to Live

What is it that people look for when it comes to living accommodations?

This is an easy question to answer; luxury, convenience and accessibility. People just don’t want to drive for hours to get to work or shopping venues. The idea is to make life easier, and that’s what Boraie Development LLC has done.

According to, Boraie Development has opened new leasing offices for the Aspire, a 17-story high rise that offers that needed convenience. With the New Brunswick Train Station, sitting just steps away, and offering immediate and direct access to Manhattan and Philadelphia, this is a high rise project that offers that luxury and convenience people want.

What’s the Project?

Hiam Boraie, Vice president for the Boraie development project, hopes that the Aspire will be the solution to consumers who want a high-end lifestyle, but who don’t want to lose the convenience of a metropolitan lifestyle.

Modern Living Spaces at the Borai

These are 238 spacious studio, one bedroom, and two-bedroom apartments that offer modern amenities, and the convenience of a full-service building. Residents will enjoy having access to staff, building amenities, and the added benefits of a vibrant shopping and restaurant center located on the lower floor –

Borai believes the services, amenities and location will be a drawing factor to new residents. These amenities include a 24 hour doorman, on-site maintenance, and a management team that offers quick solutions to resident needs.

Living Options Galore

The Borai project offers a variety of different floor plans with high ceilings and even private terraces and balconies. All apartments offer fantastic views of the downtown area, and oversized windows and hardwood floors offer luxurious lighting and picturesque views everyone desires.

Borai hasn’t forgone spacious living in exchange for location either. All residences are designed to include gourmet kitchen facilities with custom cabinetry, quartz countertops and glass tile backsplashes, as well as modern stainless-steel appliances.

Baths are just as luxurious as they are fitted with porcelain floor tiles, large tubs and showers, accented with designer fixtures.

Borai has also included all of the modern amenities young and mature professionals need: cable television, high speed Internet is available in all units. Gas-powered heating with state-of-the-art technology makes for an eco-friendly and affordable environment that any eco-friendly urbanite desires – Explainer: How Downtown New Brunswick Has Emerged from Its Doldrums.

The Ultimate Luxury

Hiam Boraie has thought of everything when it comes to the Aspire. There are amenities here that no other high rise offers. The Aspire even offers a luxury lounge area that comes complete with a dining area, pool table and multiple flat screens. This social area even includes an extended outdoor terraced sitting area.


Hiam Borai and his real estate management team have thought of every possible luxury, and the best part is; they can offer it with the convenience of access to public transportation, making this an ideal option for professionals throughout the New Jersey area.

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Feed your Dog what You’re Eating

Today’s dog food industry is something that is completely different from the dog food 10 years ago. If you go and look on the shelves you see hundreds of different kinds in some stores of different varieties. The new popular twitter motto of the dog food world is “ eat like a human being does.” Dogs no longer have to suffer with slop in a can. They eat high quality dog food.
Freshpet, the refrigerated dog food that is in 15,000 personal cases in stores, is revolutionizing fresh food for dogs. They only use human grade products in their line of food. It is working. Pet owners are flocking to buy the highest quality dog foods on the Amazon online market. In 2016 they should turn a profit, but the price of fifteen dollars a tube has cost them money so far. The quality is now paying off and they are beginning to make money.

Beneful, another high end canine premium food company, was one of the very first companies to make something human grade on a mass scale. Their high end containers of soup like meals for dogs, drives my two miniature pinschers wild. The first time I tried it a few years ago on Maddox and Louie, they gobbled it up within seconds. It smells good, and is definitely edible for humans if you so choose to try it.

Beneful also makes incredibites, smaller cans for smaller dogs which I switched to when they came out. They are priced fairly and I get a meal for each in one can. It has ingredients in it like salmon, beef, tomatoes, carrots and wild rice. With three in a can, I am completely set for a few days with a pack or two. They also make Dry ( and Wet dof food.

The Paleo and raw food diets are also making a huge impact on the market. With this diet, your dog eats like they would in the wild, and it is driving them wild as well! Vital Raw is the high end Freshpet line, and their motto is to feed your dogs what their wolf ancestors ate long ago. Raw chicken or beef are combined with the freshest of vegetables and the products are quite successful.

Dogs these days will live longer finally getting the food that they deserve. Why would you feed your pet anything that you wouldn’t personally eat? They are a part of your family and deserve the best.