Managing Your Online Reputation The Right Way

Online reputation does not end with what you see online. It will involve more than that. You have to be willing to invest your money, time and energy to go towards maintaining a positive reputation for your brand. And, this is how you do it.


Maintaining your online reputation starts with monitoring. According to, whenever you brand is mentioned, you have to be in the know. There are a variety of free and paid tools that can monitor your brands. Use them to find what other people and businesses are saying about you. It is only when you are aware of your online reputation situation, that you will be able to take the appropriate action.

Responding to Negative Reviews

It is impossible to make all your clients happy, every other time. Therefore, do not take negative reviews as a bad thing. If you have one or two of those, it is in fact good for business. People will know that your reviews are legit and that you don’t pay to have your business reviewed. However, the trick all lies in how you respond to the negative reviews. Be very professional about it, and even when your instincts tell you that attacking back is the best thing, do not go down that path. You will end up creating an even bigger crisis.

Social Media

Social media is a great tool, used in maintaining online reputation. However, sometimes it can be the cause of even bigger problems. Being that there are so many people who use this platform to express themselves, you might find comments which make you angry. But this doesn’t call for an argument. If you want your business to stay afloat, the best thing is to avoid arguing with customers on social media. Or you will lose your credibility.

Invest in ORM

invest your time in bettering your online reputation. If you find that you don’t have the time or that this is too tasking, then employ the services of an ORM company. There are tons of professionals that are more than ready to help.

Eric Lefkofsky’s Breast Cancer Treatment through Data Analysis

Cancer is the leading chronic killer disease in the world today. Scientists and medics have buried their heads in extensive research in pursuit of discovering its cure to no avail. Therefore, medical practitioners have opted to take up the prevention angle to reduce its increased dominance rather than curing. Eric Lefkoskyf as well has joined in the battle against cancer.Eric Lefkofsky graduated from Michigan University. He stands as both a co-founder and CEO of Tempus, a technological company that has developed an operating system to fight cancer. The Initiative was founded in 2015, but its effect in the health market was felt a year later 2016. He has also founded Lightbank that invests in disruptive technologies, co-founder and Chairman of Groupon, Uptake Technologies, Mediaocean, Echo Global Logistics and InnerWorking. Besides, he has established the Lefkofsky Family Foundation, a charitable organization.

Eric Lefkofsky through Tempus works to give University of Chicago doctors’ data as a means to help treat breast cancer patients better. They in collaboration provide molecular sequencing and analysis to cancer specialists to create personalized treatment plans for cancer patients. Through the leadership of Eric, Tempus has offered to analyze data of over 1000 breast cancer patients as a means of helping medics and researchers unearth patterns that can forecast how patients will respond to administered treatment.

Tempus critically analyzed the health sector and realized that despite breast cancer being among the most common of cancers, there is a little reach to data about the millions of patients on record to have been afflicted with the disease. It has been a major setback to physicians in developing a specialized treatment to patients. Therefore, this has formed the basis for the partnership between the two institutions.Tempus is renowned for its mechanization and has considerably used machine learning and genomic sequencing to assist doctors to make more informed, personalized decisions on treatment. It also partners with other facilities all over America to use data in the fight against cancer. Its goal is to oversee the utilization of this data over time and help lead to better treatment and improved patient results.

End Citizens United Is Set To Change The Political Landscape Of America

Finance reform campaign by a Political Action Committees (PAC) has increased its popularity after the Supreme Court’s 2010 ruling on Citizen United. End Citizens United is a new PAC. It was launched in 2015 with the objective of advocating for financial reform in the American politics. The group strives to pass a constitutional amendment to reverse the Supreme Court’s decision, which gave rise to the use of dark money in elections. End Citizens United is determined to leave a mark on the 2016 elections by investing huge amounts of money into Democratic candidates running for House and Senate seats across the country.

End Citizens United announced that they had already raised $ 2 million from small donors. They were targeting to raise over $30 million. The group’s petition demanding Congress to pass such legislation has been signed by over 325,000 people. They are looking forward to increasing the number of people that will sign the petition. This is after partnering with the Ready for Hillary initiative, which will rent out its email list that has over 4 million people. The PAC has also endorsed 11 democratic candidates, including Sen. Michael Bennet of Colorado and Sen. Russ Feingold of Wisconsin. They are targeting to elect Democratic candidates who are in favor of campaign finance reform. When these leaders are elected, they can be able to change the laws. They are also looking to support candidates who are being attacked by billionaires such as Koch brothers and other dark money groups.

However, End Citizens United’s hopes of passing a constitutional amendment both in the local and state level is being met by harsh criticism from finance reform experts like John Wonderlich, the policy director of Sunlight Foundation. The leader of the non-partisan group that advocates for government transparency said that the bar of constitutional amendment is too high for End Citizens United. He posited that it might be impossible to amend the constitution considering that since 1992, America has not passed a single constitutional amendment. Rick Hasen, a finance regulation professional, also criticized End Citizen United’s battle. This information was originally reported on MSNBC.

About End Citizen United

End Citizens United PAC’s goal is to enhance transparency and accountability in how money is spend during elections. This way, no donor shall be able to support a candidate while expecting political favors. Grassroots donors support the group. They are determined to fight against billionaires who take advantage of their wealth by buying elections. They plan to achieve their objectives by electing pro-reform candidates, pushing the issue to make it a priority nationwide, and exploiting its grassroots membership to gain political authority over the issue. The group chose to work with Democratic candidates due to their historic opposition of End Citizens. The entity will use a team of veteran democrats to educate people about the effects of dark money in politics. This information was originally mentioned on End Citizens United’s website.



Eric Lefkofsky Offers Tempus to Help Fight Breast Cancer

Eric Lefkofsky is the founder of Groupon. But Eric Lefkofsky is behind the cancer-fighting startup Tempus too. Eric Lefkofsky is offering it to doctors at the University of Chicago. This way they can get data that will help them to treat the breast cancer patients in a much better way.Tempus is Chicago-based. It has recently announced its partnership with the University of Chicago Medicine Thursday. Tempus will provide molecular sequencing along with analysis. This will be provided to UChicago’s specialists in breast cancer. This will allow them to create customized treatment plans for their patients.

Tempus will be analyzing data from nearly 1,000 breast cancer patients. This will help the doctors as well researchers to uncover patterns that can help to predict how patients are going to respond to any specific treatment.Over time, such kind of data analysis will help in providing better treatment along with improved patient outcomes.

Eric Lefkofsky realized that even though breast cancer is one of the most common cancers, it has relatively little data on the millions of patients who are battling or have battled this disease. Hence many physicians are forced to make treatment decisions with no help coming from highly specific genetic information. Had this information been available, these physicians could have made better informed and targeted decisions. Hence partnering with Tempus with regard to this initiative is going to be really exciting. Physicians are quite eager to support all its efforts towards building the largest possible clinically annotated molecular data set that will be specific to breast cancer.

Tempus will be using machine learning along with genomic sequencing in order to help doctors in making real-time treatment decisions. This startup is headquartered in Chicago, where other ventures like Groupon, Lightbank as well as Drivin are also located.UChicago happens to be the latest in multiple partnerships being landed by Tempus in recent months. Other partnerships include working with the Robert H. Lurie Comprehensive Cancer Center of Northwestern University, besides the Mayo Clinic, as well as Rush University Medical Center. Others include Penn Medicine, besides the University of Michigan for fighting cancer.

Fast Track, Fast Success, & EOS

Burt’s Bees and Chapstick are two of the most popular lip balm brands of all time. They’ve both been around at what now seems to be forever and they both have a large fan base. Unfortunately, these two powerhouses have seem to get might comfortable over the years and when things like this start to occur, evolution stops. Like the old saying goes, “if a shark stops swimming it will die.” This notion rings true especially in the specific case as there is a new leader who’s setting newer trends and is changing the current status quo.

Evolution of Smooth is the name and providing the best oral care is the game. These popular colorful orbs are on Target, Walmart, basically everywhere. Television commercials, billboards, and magazine ads are full of EOS lip balm products. The company/brand has only been around for a few years, but it has taken the industry by storm in more ways than one. EOS has a revolutionary formula that is blended together, which gives the user a host of benefits. These orbs are full of valuable nutrients such as shea butter, antioxidants, jojoba oil, and vitamins. You won’t find these ingredients in many of the competitor’s formulas and you do, they’ll surely be watered down. By selling over 1 Million units on a weekly basis, Evolution of Smooth has taken over the top spot from Burt’s Bees. This isn’t by chance either as this brand has a loyal Facebook following and unofficial celebrity endorsements.

Celebrities like Christina Aguilera, Miley Cyrus, Demi Lovato, and Jennifer Lopez have been spotted in public with orbs in hand. By 2020, EOS is estimated to be worth a staggering $2 Billion and this personifies the fast track to success.


Tech Fashion Trends For The Future

According to Chris Burch, fashion and technology industries are seamless in a manner that they keep growing together. For the two industries, they always want to develop better business to access all their entities in a better management capability. For you to achieve better business in the industry, you must first obtain better solutions for the entities associated. Fashion and technology have become two interdependent industries. From the evolution of time, technology was always engaged in fashionable activities to grow. As a matter of fact, fashion as well was also involved in technological effects to make it grow. For this reason, their growth has been mutual to enhance better business in both industries.


The technology industry, as well as the fashion industry, has seen many changes together for a long time, when we look at the history of the two industries, we saw many inseparable ties that cannot be determined in any way. For this reason, their capabilities cannot work to get better business development in a manner that is not paralleled in the industry. One of the most important things about these two industries is that they keep growing together. For this reason, you can never succeed to separate their growth. Over time, technology becomes fashionable. When it becomes fashionable, it keeps on growing in a manner that is not paralleled in the industry. For this reason, technology evolves to become a better business development.


Fashion, on the other hand, requires some elements of technology to make it acceptable to the people. For this reason, its use is never complete if technology has not made its presence in fashion. We will be fascinated to learn the truth behind the growth of these industries. When we look at the past events, we might have a clue about what we are seeking fashion and technology are seamless industries.


The 70s brought about the introduction of the boom box. This was an entity that developed fast working capabilities in the technology industry. Because it was the most fashionable thing to have, its use was adopted on a massive scale by the people. The boom box allowed you to carry around your favorite stations. For this reason, you might have noticed that the industry has developed high-end capabilities to achieve better business developments. For this reason, people working o meet high-end needs in the industry are neglected. Because this technology was adopted on a massive scale, its use was associated with better business development.



Betsy DeVos Bathroom Bill

Betsy DeVos is one of the leading figures in the world of education today. There is a lot of talk about how she was appointed to her current position. With all of the controversy in the Trump administration, Betsy DeVos was caught in a bad situation. There are a lot of people who are trying to limit her influence in the field by spreading rumors about her that are not necessarily true. If you want to learn the truth, Betsy DeVos is one of the most caring people in the world of education today. Despite other reports, she does not support overturning the transgender bathroom bill that is going through a lot of states. There are many people who are excited about the changes that she is proposing for the education community. With all of the changes that are coming in the future, she is the type of person who can lead this effort in a variety of ways.

Betsy DeVos

From the time she was young, Betsy DeVos has always wanted to help others. She truly cares about providing value to children as the leader of the education movement in this country. Not only that, but she has a track record of success in other areas as well. There are many people who are excited about the changes that are taking place in this area. She is a proponent of technology, and she wants to make sure that many people today understand what all of the great work that can be done in education through more technology. Education is generally something that does not improve as quickly as the rest of the market, and she wants to take a more business-like approach to changing education for the better. Read her interview with Philantrophy Table.

Plans for Change

Over the next couple of years, Betsy DeVos has a lot of plans for change in this area. Not only does she want to help other people as much as possible, but she truly cares about them for a variety of reasons. She knows what kind of potential the education system in the United States has. However, she believes in a local approach to education, which is in contrast to the top down approach from the previous administration. Over time, she has proven to truly care about people through her giving back to her local community. A lot of people look up to the time and money that she spends helping other people get to the next level in life. She is the type of person that other people can look up to in order to drive value for the future. If you want to work with Betsy DeVos, she is willing to help people accomplish their dreams.

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The Truth behind Jason Hope’s Internet as the Future

The internet has become an integral part of our lives. There is virtually nothing automated that is not without an internet connection. Considering the world has become a global village as a result of the internet’s influence, we can only expect more.

As it is right now, everything from the gadgets we have in homes and offices to the road and to air is connected to the internet. There are many mobile and computer applications designed to make the lives of people easier and better. Many people are taking advantage of the applications and are already reaping from their benefits.

Read more: Talking Net Neutrality & The Internet Of Things With Jason Hope

According to Jason Hope, the advantages of embracing modern smart technology and The Internet of Things for the society can be a very powerful tool for eradication of many daily challenges in life. To start with, transport especially public transport will be much safer. Secondly, the technology will also remove the waste of resources making the world a safer and a better place.

Embracing the Internet of things will only make our roads better. Road congestion will be minimized in our roads which will result in reduced levels of pollution. The benefits also stretch to the rural parts of the nation by making responses to emergencies much easier. Accidents locations will be much easier to trace making the process of saving lives easier.

Jason Hope is an American citizen from Louisville, KY. He has a passion for traveling. His globe-trotting escapades has seen him traverse the globe an experience that is invaluable to anyone. He has traveled and studied in 34 countries in the world. Jason has also been to a total of 49 states in the USA. Guatemala and New Zealand tops his list of countries where he had the best experiences. He cites Utah and Wyoming as his favorite travel destinations in the USA.

Learn more about Jason Hope:

Rona Borre And Her Visions For Instant Alliance

Rona Borre is now on the boards for the Young Presidents Organization

Rona Borre is the CEO and founder of Instant Alliance and has received national recognition for having a business owned by a woman. Her company is a leader in their field of human capitol and has made highly profitable strides in marketing. Rona has based her business in Chicago and her influence and passions have brought numerous honors to her business.


Rona Borre earned her BS in business while attending the University of Arizona and has a unique approach to business. She is putting together companies who have a very high potential regarding employees with extreme talent. In doing so she is creating a much higher ceiling for the owners of these companies. Her efforts have resulted in assets being build inside of a growing market. She creates the right pathway and excellence is the result.

Hit link and discover more interesting facts about her.

Instance Alliance goes way beyond interviews and resumes. They connect daily with the connections available in the industry. The nurturing they provide provides inspiration for their affiliates upward rise in the business world. They place the right individual at the right company at the perfect time.


Due to her success with her company Rona Borre is now on the boards for the Young Presidents Organization and Chicago’s Economic Club. She uses all of her passion to help the companies she works with achieve the goals they have set for themselves. Her inspiration is to be admired.  Based on

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Many Financial Advisors Ignore the Social Security Topic

David Giertz, the president of Nationwide Financials, feels there is the need for financial advisors to talk about social security to their customers. In an interview with Veronica Dagher, David confirmed that not many financial advisors were doing so.

Importance of Talking about Social Security to Customers

A good percentage of clients who seek the assistance of financial advisor use the plan as part of their retirement process at This means that social security will take almost 40% of their income which is a significantly huge amount.

If the financial advisor takes her/his time to explain the topic to the client, there is a possibility of helping them save in the long run. For instance, a client who turns on social security at an early age will end up losing $300,000 within 25years. This amounts to at least a thousand monthly which the client would have saved if the advisor took the burden of addressing the issue with them.

Why do Advisors Evade the Social Security Topic?

In a survey on Nationwide of consumers and people who are ten years from retirement was done. It revealed that a big number of advisors ignored talking to their clients on the topic. The study further showed at least 4 out of 5 people opted to change their financial advisor once they realized they avoided this topic.

The social security topic on Facebook is covered in a 2700 pages book, and to some advisors, it will be a daunting task to take the client through the rules. However, for customer retention purposes, it is advisable that financial advisors take the challenge.

About David Giertz

David Giertz became the Nationwide Financial president in 2013. He is also the incumbent head vice president for Nationwide Financial Distribution and Sales at Nationwide Life Insurance Company. David has over 30 years’ of expertise in the financial advice field.

Prior joining Nationwide Financial, David was the FI/WH sales vice president from 2009 to 2013 and held the same position for NF-Bank from 2004-2009. He is a registered broker under FINRA.