Lori Senecal is the Global CEO of CP+B or Crispin Porter + Bogusky, an advertising agency responsible for the television ads for today’s Jose Cuervo, Letgo and Domino’s Pizza ads. Before her role in CP+B, Senecal was the CEO and Global Chairman of KBS. As the CEO, KBS grew from an agency with a domestic staff of 250 persons to a worldwide agency with over 900 people. KBS was also recognized by Crain’s as one of the “Best Places to Work in New York City”. KBS was put on the AdAge list of “Standout Agencies” for three years in a row. And before KBS, Lori was President McCann Erickson’s flagship New York office. She was Global Chief Innovation Officer for McCann Worldgroup before that. Check out Interview.net to know more.
Senecal was named among AdAge’s “Women to Watch,” in 2014. She was honored with the Quantum Leap award for leadership and innovation at the AWNY Game Changer Awards in 2013. As a tribute to her respect from her fellow advertising colleagues, Senecal has served as a Member 4A’s and the Ad Council Board of Directors. For more details visit Crunchbase.
Senecal’s leadership qualities were developed early in life. She was the fourth of four girls in her family growing up in Montreal, Canada. Many psychologists think the youngest child is often overly ambitious having at an early age to compete with much more capable individuals. Lori Senecal may have started out struggling to be the best, but when she opted to become a coach of her school’s gymnastics team, she solidified her future. She would never look back, and she has strove to be a leader in every organization in which she has worked.
She graduated from McGill University in Montreal, Canada. At McCann Erickson, she worked with ad campaigns from clients, Coca Cola and Xbox. Coaching taught her valuable leadership skills, which she instituted there to become President of the agency. As a coach she learned to set goals and be consistent, so she begins each day at CP+B with internal meetings with her leadership team from their 10 offices and external meetings with their clients. Senecal stays in the know and up to date with every detail of ongoing campaigns so she can manage each creative step. Follow their Twitter page.