For several years Lori Senecal has been a leader in the advertising industry. She has headed multiple agencies in the industry and is presently the Global Chief Executive Officer of Crispin Porter + Bogusky (CP+B) which is involved in advertising campaigns across the United States and internationally. She joined CP+B in March 2015. During this time she has also worked for another advertising company, MDC Partners Network, as that company’s president and CEO.
Lori recently announced that she would be stepping down from her roles at the end of 2017. She is ready to hand her duties off to the next generation of leadership at these companies. Joining her is Richard Pinder who is one of the top executives at CP+B’s London offices. He has chosen to go back to entrepreneurship and had recently co-founded The House Worldwide. Senecal, meanwhile, has chosen to exit the advertising business entirely and will pursue other business interests.
The chairman of CP+B, Chuck Porter, praised Lori Senecal for her leadership at the company. He said she was a genius when it came to management and organizational structure. He also said that it was largely due to her that his company hadn’t lost an advertising client since she had joined the company which was a remarkable achievement in that industry to attain. It was also said that they have yet to choose her successor.
Lori Senecal is a native Canadian who first joined the advertising world in New York City in 2003. Her first position was at McCann Erickson where she was a co-founder of their TAG Ideation. This is an advertising group that creates ads targeting millennials. Her management skills and creativity led to her being named McCann Worldgroup’s Global Chief Innovation Officer just four years later.
Campaign Live is an advertising industry magazine. It has recognized Senecal’s ability a number of times. In 2014 she was named one of their Women to Watch in the industry. In 2016 she was also named one of their Agency Executives to Watch. She is also responsible for another publication, Crain, naming another agency she headed, KBS, as one of the best places to work in New York City. Follow Lori on Twitter.