Fast Track, Fast Success, & EOS

Burt’s Bees and Chapstick are two of the most popular lip balm brands of all time. They’ve both been around at what now seems to be forever and they both have a large fan base. Unfortunately, these two powerhouses have seem to get might comfortable over the years and when things like this start to occur, evolution stops. Like the old saying goes, “if a shark stops swimming it will die.” This notion rings true especially in the specific case as there is a new leader who’s setting newer trends and is changing the current status quo.  https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

Evolution of Smooth is the name and providing the best oral care is the game. These popular colorful orbs are on Target, Walmart, basically everywhere. Television commercials, billboards, and magazine ads are full of EOS lip balm products. The company/brand has only been around for a few years, but it has taken the industry by storm in more ways than one. EOS has a revolutionary formula that is blended together, which gives the user a host of benefits. These orbs are full of valuable nutrients such as shea butter, antioxidants, jojoba oil, and vitamins. You won’t find these ingredients in many of the competitor’s formulas and you do, they’ll surely be watered down. By selling over 1 Million units on a weekly basis, Evolution of Smooth has taken over the top spot from Burt’s Bees. This isn’t by chance either as this brand has a loyal Facebook following and unofficial celebrity endorsements.

Celebrities like Christina Aguilera, Miley Cyrus, Demi Lovato, and Jennifer Lopez have been spotted in public with orbs in hand. By 2020, EOS is estimated to be worth a staggering $2 Billion and this personifies the fast track to success.

 

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