Being ticketed for any reason can feel like a terrible injustice in the moment, especially when it’s an action that seems minor or everyday to you. An incoming text from a friend or a sudden call from family may seem like nothing more than a momentary distraction. However, everyday law enforcement officers, first responders, and attorneys have to see the real life damages that can result from taking your eyes off the road for “just a few seconds.”
After countless battles in the courtroom seeking just compensation for the victims of distracted driving incidents an Ohio based law firm, Kisling, Nestico, and Redick. launched their own campaign to confront this difficult issue in a new way.
KNR recently awarded a $5,000 scholarship to Elianna Norin, who penned the script to an eye catching public service announcement. Aimed specifically at teens and inexperienced younger drivers, the ad depicted a young driver intending to blindfolding themselves to the horror of their passenger. Short, clear, and to the point the ad engages the watcher with a comparison that is simultaneously direct and logical but also funny and engaging. Norin claimed her goal with the script was to interact with young drivers in a new way, rather than relying on threats or guilt to get the point across.
Norin plans to put her scholarship to use pursuing a degree for graphic design and animation at the Savannah College of Art and Design. Meanwhile KNR is already accepting submissions for it’s 2020 Don’t Text and Drive Scholarship, as well as operating several charitable initiatives in their hometown of Akron, Ohio.