An insight into Avaaz Organization

Avaaz which is a U.S –based civic organization was formed in January 2007. The organization promotes global activism on matters such as human rights, climate change, as well as animal rights just to name a few. The Guardian believes that the organization is the biggest and most powerful activist network. The name Avaaz comes from a Persian word which means voice or song. Res Publica co-founded the Avaaz organization which is also supported by a founding partner named Service Employees International Union. Individuals who co-founded Avaaz include Tom Pravda the secretary, Ricken Patel who is the president, Tom Perriello, Eli Pariser the board chairman, Jeremy Heimans and Ben Brandzel who the treasurer.

The organization’s president and executive director Ricken Patel studied PPE at Balliol College at Oxford University. He was awarded a master’s in public policy which was from Harvard University. He used to work for the International Crisis Group which included Liberia, Sierra Leone, Sudan, and Afghanistan. He says that he learned to monitor elections, bring rebels to the negotiation table, to restore public faith as well as know when the foreign forces were being operated. The Guardian reported that since 2009, Avaaz has not accepted donations from corporations neither has it taken payment exceeding $5,000. Alternatively, it depends on the generosity of members who have managed to generate over $20 million.

Avaaz campaigns are conducted by a team of people from over 30 countries which include India, UK, Lebanon, and Brazil. They talk to members through email where they discuss campaign tactics which include video, online public petitions and email your leader tools. In some instances, Avaaz also uses commissions’ legal advice and advertisements to determine how to take their campaign forward.Ideas for campaigns are generated from the members. Once a suggestion is seen to have potential, tester email is sent to 10,000 Avaaz members. If the emails get a sufficient reply, the campaign is made open to all members.

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