The Rebirth of Beneful

To many, dogs are considered to be more than mere pets. They are considered to be part of the family and are usually treated as such. It is therefore normal to find that dog owners feed their dogs with foods that contain similar ingredients to those in human food. Client satisfaction is therefore a daunting task for dog food manufacturers such as Nestle PurinaStore PetCare who are constantly under fire from dog food critics.
Nestle Purina was recently in the spotlight after one of its products, a popular dog food brand called Beneful, received criticism on facebook from dog lovers and pet dog food critics for using certain ingredients considered “unsafe” such as propylene glycol which is often confused with a poisonous substance known as ethylene glycol (used in anti-freeze). Concern was also raised over the use of food dyes which was considered unnecessary as dogs did not care about the color of the food. In 2015, a class action suit was brought against Nestle Purina over Beneful. An interesting fact is that there were no veterinarian reports, test results or any other manner of evidence to show that use of these ingredients had any adverse effects on dogs.

Strangely though, a third of the plaintiffs have withdrawn from the case against Nestle Purina PetCare, perhaps due to lack of evidence affirming that Beneful is unsafe. According to an article posted on Huffpost Impact (, Nestle Purina has expressed no interest in settling the case and has opted instead to reinvent Beneful dry dog foods product line. According to Janet Jackson, Nestle Purina’s vice president of PetCare Nutrition Research and Juli Plassmeyer the Vice President of Marketing, several changes are to be expected in the new Beneful product line. The changes are not related to the class action suit against the company. Changes to be expected include the removal of added sugars, the replacement of propylene glycol with American sourced glycerin and a reduction in the use of food dyes all in the name of appealing to the critics. It is obvious then that customer satisfaction is given priority in Nestle Purina. Follow Beneful on twitter: