Burt’s Bees and Chapstick are two of the most popular lip balm brands of all time. They’ve both been around at what now seems to be forever and they both have a large fan base. Unfortunately, these two powerhouses have seem to get might comfortable over the years and when things like this start to occur, evolution stops. Like the old saying goes, “if a shark stops swimming it will die.” This notion rings true especially in the specific case as there is a new leader who’s setting newer trends and is changing the current status quo. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick
Evolution of Smooth is the name and providing the best oral care is the game. These popular colorful orbs are on Target, Walmart, basically everywhere. Television commercials, billboards, and magazine ads are full of EOS lip balm products. The company/brand has only been around for a few years, but it has taken the industry by storm in more ways than one. EOS has a revolutionary formula that is blended together, which gives the user a host of benefits. These orbs are full of valuable nutrients such as shea butter, antioxidants, jojoba oil, and vitamins. You won’t find these ingredients in many of the competitor’s formulas and you do, they’ll surely be watered down. By selling over 1 Million units on a weekly basis, Evolution of Smooth has taken over the top spot from Burt’s Bees. This isn’t by chance either as this brand has a loyal Facebook following and unofficial celebrity endorsements.
Celebrities like Christina Aguilera, Miley Cyrus, Demi Lovato, and Jennifer Lopez have been spotted in public with orbs in hand. By 2020, EOS is estimated to be worth a staggering $2 Billion and this personifies the fast track to success.
Large and small businesses alike in Brazil have taken advantage of a variety of advertising methods to help attract new customers and increase their sales. They have used some methods that were popular years ago, and they are employing new methods that are available today thanks to the Internet and social media. Most businesses in Brazil have found that using a mixture of traditional methods and newer methods that take advantage of technology have helped them to reach a wider audience and get more customers.
Using print advertising has always been effective. This can be as simple as a business owner handing a business card to a potential client. Other forms of print advertising include flyers, brochures, posters, and the use of billboards. The reason why print advertising is so effective is because it helps people to get familiar with a particular company and their services. The more a person sees a particular logo or brand, the more comfortable they are with it. They are also going to begin to trust of this brand. When they realize that the brand or company is trustworthy, they will bring their business there again and again.
Using new technology to advertise a business has been effective in Brazil. This is especially the case because more and more individuals, even in rural areas have access to the Internet in their home and on their cellular phone. The vast majority of young people, and many older individuals, use the Internet on a daily basis. Lots of people use social networking sites. When businesses in Brazil advertise online and by means of social media, they are able to reach large groups of people. They are also able to reach people who they never viewed as potential customers. When businesses take advantage of social media advertising and marketing, they also have the ability to communicate and interact with potential customers. Before most people buy a new product nowadays, especially if it is an expensive product, they look on the Internet and social media sites to read what other people have to say.
Print advertising and online marketing are two of the methods that Cláudio Loureiro and his advertising company Heads Propaganda have been using, some of which he outlines on Facebook. They have helped their customers to reach a wide range of individuals and have helped them to begin building brand loyalty. Many individuals have seen the advantages of hiring a marketing company to help them when they start a business or when they want to increase sales.