By the end of the year, Lori Senecal will be exciting CP+B as the global CEO. Lori has been working with the company as the CEO since March 2015. The role of a CEO was new to the agency by the time Lori was joining. Previously, Lori was working as the president and CEO of MDC Partners Network. She assumed this role even after becoming the global CEO of CP+B Company. The company co-founder and chairman Chuck Porter argues that Lori has been a great personality to the organization. With flexibility and skill, Lori has managed to push ahead CP+B Company to global scenes from a start-up venture. The company managed to snag a high profile account with the American Airlines in October 2015, which is one of the highlights of Senecal’s leadership. The organization managed to take what TM Advertising has enjoyed for the last 25 years of serving the airlines. For more details visit Crunchbase.
Lori Senecal is well-known for her lively personality and her knowledge when it comes to marketing and advertising. Lori is a pioneer in creating inventive advertising techniques. Lori is an expert in innovative technology approaches that help in solving challenges that businesses face. Her integrity contributed to her appointment to become the global CEO of CP+B (Crispin Porter + Bogusky). Senecal worked at KBS (Kirshenbaum Bond Senecal) as the international executive chairman. Many people claim that Lori is one person who never stays in her comfort zone and this is one of the attributes that has made her a successful career woman. Lori helped KBS to expand its universal vision. In addition to this, her work ethic contributed to the growth of the company.
Lori Senecal is a last born in a family of four girls. She managed to set high her standards from a young age. Being the last born, Lori received considerable attention both from her sisters and parents. Lori is a graduate of McGill University. She previously worked as the president of McCann Erickson’s New York office. In addition to this, she has assisted big brands such as Xbox and Coca-Cola to come up with successful advertising campaigns. According to Lori, great advertising is just like a great style.
Click here: https://www.accompany.com/people/lori-senecal