Doe Deere, the founder of the cruelty-free cosmetics company, LimeCrime believes the future of the U.S. will be shaped by many Americans who were not born in the country but moved from their birth nation. Deere herself is an immigrant who moved to the U.S. as a 17-year-old in 1998 from her home city of Izhevsk, Russia to seek out a better life. Deere is at pains to point out the success she and her family has achieved in the U.S. can be credited to the assistance received by experienced U.S. citizens.
The entrepreneur now sits at the head of two successful companies, the vegan cosmetics brand, LimeCrime, and the Poppy Angeloff jewelry line employing over 30 people. Despite the success she has achieved in her chosen retail sector, Doe Deere is quick to explain the problems and difficulties her family struggled with when they first arrived in the U.S. Doe Deere believes the faith shown in her family by social workers and members of the Sanctuary for Families charity who believed they could achieve great things.
Faith in the belief in the people arriving in the U.S in the coming days, weeks, and years is something Doe Deere believes strongly in because of her own amazing story. Although her family was headed by an accountant who had achieved success in Russia, problems verifying her mother’s qualifications meant the job she planned to take was out of reach upon the family’s arrival in 1998. Despite working any job available, the family found themselves destitute and homeless without the ability to keep their home or feed themselves.
It was at their lowest point that Doe Deere and her family found themselves partnered with the people who would have an instant impact on their lives. A kind-hearted social worker put the family in touch with the Sanctuary for Families group who set about changing the lives of Doe Deere, her mother, and sister. Doe Deere set out on a journey to the Fashion Institute of Technology with the encouragement of Sanctuary for Families founder Dorchen Leidholdt, who remains a mentor to the members of the family.