I have witnessed a great surge in dog food quality, and I am glad that the creators of these dog food brands are doing this. I am all for the premium brands because my dogs seem to enjoy this more. According to Wikipedia, the growth of premium dog food brands is certainly on the rise. I have witnessed this first hand with some powerful new dog food brands that are sweeping the pet food stores like Pet Smart. In the beginning, I was sort of skeptical about the price increases, but I read more about this and saw that the producers were spending more on the making the food. I don’t have enough to buy the premium brands all the time, but I enjoy giving my dog the occasional duck jerky or dog treat burgers that are on the market. I like buying food from Beneful that can help strengthen the teeth of my dogs. This is a good thing, and I believe that Beneful is one of the pioneers of the healthy dog food revolution. Beneful started with the vegetables and the brand just keep getting stronger over the years. I think that the brand has survived because it has implement real meats while other have continued with a lot of processed ingredients that dogs do not really care for. Beneful is a leader in variety, and this makes a big difference. There are lots of different breeds of dogs, and a true dog food company needs variety to accommodate a lot of different customers. That is what Beneful recognized early, and that is why Amazon customers continue to be loyal to this organization. It is certain that this company is among the best in premium foods, and it was wise to make the variety of dog food an essential part of their branding strategy. Premium dog foods are very important because this will contribute to better health for dogs. This is what has led me to take more interest in this. I believe that brands that produce healthier dog foods will increase their revenues over time.