The model employee of the 21st century requires a challenging, engaging and facilitative workplace. In a time when most firms move away from goods-oriented setups to service industries, investing in their employees is as important as their service.
Investing in the workplace serves as a motivation for all the staff. In a service sector, your reputation and customer experience inform the public opinion. These two variables can only be influenced by offering a superior service which is in turn supported by a trained and highly skilled human resource.
White Shark Media has evolved into a digital marketing expert firm due to its investment in superior service and training. In a competitive environment, they have edged past their competitors and established dominance thanks to a growing client base. Stationed in Miami, Florida, White Shark Media employs around 200 experts to serve over 600 clients. Today, it generates about $5 million in annual revenues.
The firm has been receiving positive reviews from their clients and even employees. One employee acknowledges the White Shark Media office in New York as an outstanding environment for problem solving and creativity. He also took note of the interactive nature of the people within the organization that facilitates communication.
White Shark Media management has also done exceptionally well over the years. For instance, they restructured organizational operations to address customer complaints. Since then, these complaints have transformed into positive reviews. One of the main shakeups involved incorporating the client in the internal project communication and campaign implementation loop. As such a customer can trace, review, suggest or recommend courses of action.
Another employee spoke of the job application and interviewing process. Amazingly, the application needed just a week to process and the subject invited for an interview.
During the interview, the subject felt at ease and was impressed by the professionalism exhibited by the panel. After a couple of hours, the interviewee already felt part of the company and gained even more interest serving at White Shark Media.
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White Shark Media is clearly setting the pace for other service-oriented companies. A lot of ground can be covered by only making clients and employees key stakeholders in decision-making and problem-solving.
They have instilled confidence in their customers. Hence a satisfied customer ends up referring more business to the company. Each new client also gets instantly impressed by their workforce.
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